SNSD’s Taeyeon chosen as new model for clothing brand Nerdy

“NERDY,” a contemporary street brand developed by APR (CEO Kim Byung-hoon), has selected singer Taeyeon as a brand model for the 21FW season.

Nerdy explained that Taeyeon “Who built her own path as a global artist, was selected as a model in line with the brand’s identity and slogan “MAKE YOUR WAY.”” In addition, starting with Taeyeon, Nerdy will collaborate to wake up the DNA of various artists who do what they want to do without giving up.

Products in this pictorial can be found sequentially on the Nerdy website and official SNS starting from the 17th.


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