BLACKPINK’s Jennie, the idol called “Human Chanel,” has been selected as a campaign model for the Chanel 2021/22 “COCO NEIGE” collection.
Jenny said with a photo of the campaign released on the 23rd, “It was like a dream just to be able to participate in the COCO NEIGE collection.” Dutch photographer Duo Inez and Soapard participated in the filming.
Coco Neige is a line that refers to Chanel’s products for winter sports such as skiing and snowboarding. It is considered a collection with both comfort, functionality and elegance using tweed, leather, and quilting. This season’s products were inspired by mountains.
Jenny said, “I like to enjoy winter sports in the snow,” adding, “I really like the feeling of snow, but wearing this outfit, I think I can go skiing tomorrow.”
Jenny made her debut as a member of BLACKPINK in 2016 and has been an ambassador for Chanel since 2017, gaining popularity not only at home but also abroad with various charms and gaining international stardom.
The Coconeage 2021/22 collection campaign, which Jenny was selected as a model, will be unveiled on the 28th.